Marbl Orbit
The Marbl Orbit is an invention designed by Youtuber Josh Yeo (Make Art Now). The Suspended Camera Dolly System is the first of its kind and a groundbreaking innovation to the film industry. In 15 short days, we helped Marbl Orbit raise nearly $500,000 on Kickstarter.
Marbl Orbit
The Marbl Orbit is an invention designed by Youtuber Josh Yeo (Make Art Now). The Suspended Camera Dolly System is the first of its kind and a groundbreaking innovation to the film industry. In 15 short days, we helped Marbl Orbit raise nearly $500,000 on Kickstarter.
The Challenge
of “New”
Never before has a product like MARBL ORBIT been introduced to such a technically innovative marketplace. Inventing an “orbiting camera system” not only requires technical innovation, but smart branding as well.
It represents the notions of totality, wholeness, original
perfection, the Self, the infinite, eternity, timelessness, all cyclic movement. The full stop / Marbl icon. Larger than a normal full stop for a reason. Adding emphasis on the 360 degree rotation, the solid bold full stop also portrays the assurance and confidence of the board. Marbl with no “e” is a “Sensational Spelling” common in advertising to draw attention to or trademark an otherwise common word.
