Services

Brand Identity

Package Design

Photography

Project Brief

Judy Karamichael, the founder of Empowered By Style (EBS), represents a glimmer of hope for South African fashion. Her brand quickly rose to prominence in Johannesburg, reflecting her vibrant and exuberant personality. We aimed to infuse her personal values into the brand, crafting an identity that truly reflects her individuality and which she takes pride in.

A Modern, Chic Approach

In the creation of Judy's brand identity, we blended her unique and distinct persona with a sophisticated and contemporary aesthetic. We collaborated closely with Judy, helping her make thoughtful and deliberate choices about the elements of her brand identity, including her logo series, color palette, typography, and messaging.

Primary Colors

Off White

#F1EFEB

R:241 G:239 B:235

C:4% M:3% Y 5% K:0%

Rose Pink

#ebbab7

R:241 G:239 B:235

C:4% M:3% Y 5% K:0%

Punch

#e87b79

R:241 G:239 B:235

C:4% M:3% Y 5% K:0%

Secondary Colors

Tortilla Brown

#deb896

R:241 G:239 B:235

C:4% M:3% Y 5% K:0%

Iron Gray

#ebbab7

R:241 G:239 B:235

C:4% M:3% Y 5% K:0%

Punch

#1f1f1f

R:241 G:239 B:235

C:4% M:3% Y 5% K:0%

&

Regular | Medium | Semi Bold | Bold

Regular

a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 | ! # @ % & * ( ) ? / ;

Semi Bold

Bold

Medium

a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 | ! # @ % & * ( ) ? / : ;

a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 | ! # @ % & * ( ) ? / : ;

a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 | ! # @ % & * ( ) ? / : ;

EMPOWERED BY STYLE

Creative Collateral

From eye-catching brochures, to product marketing and design that showcases the brand's aesthetic, every detail was carefully considered to create a cohesive and elevated brand experience. The culmination of these efforts created a brand that is genuine and exudes a refined and modern flair.

Golden Rose

Elegance in the Details

Through the artful use of photography, we communicated EBS’ values, evoked emotions and painted a vivid picture to the world. The images we meticulously selected for our branding efforts were curated to embody the brand's ethos and aesthetic.